JD WOMEN | January 25, 2019


After its first limited release in 2018, Nike finally treating us to a round-2 of the Air Max Dia. Comin’ in hot for the weekend, the latest Air Max Dia collection comes in sleek silhouette and bold colourways just for the ladies!

The Story Behind the Design…

The Air Max Dia was designed by women, for women. With a goal to bring elegance to Air, Nike had the ultimate gal squad working on the trainer, which included a designer, engineer, developer and product manager.

They knew they wanted the finished product be sleek, streamlined and ultra-versatile. Because of this, the team worked backwards, prioritising a slim, tapered look and figuring out the design elements as they went…

Air Max Dia Black

The Finished Product

The Air Max Dia has a sleek and elegant aesthetic– meaning it can be worn with everything! They’re built with a translucent upper that’s similar to the Zoom Fly SP. You can put your own stamp on it with your sock choice! Minimal but modern.

Sat on a stacked, exaggerated midsole to keep all eyes on the Air, the Dia has it all – cute AND comfy. They’re equipped with a visible Air unit in the heel for maximum cushioning, and sport mini Swoosh branding in true Nike style. In a nod to the collective that created the design, they’re finished up with four small dots to the heel, which represent each of the women that went into the making of them!

pink air max dia
white Air Max Dia

Style ‘Em Up

Super versatile, the Air Max Dia is your go-to sneaker! Takin’ inspo from up and coming pop singer, Ella Eyre from the stage to the sofa, they’re guaranteed to go with any of your ‘fits. Pair them with a cosy tracksuit for laidback days, or lace them up for maximum comf’ when you’re hitting the dancefloor. There’s no one way to wear them, anything goes.

How Can I Get Them?

Wanna steal Ella’s style? The Nike Air Max Dia is set to land in-stores and online on 25/01/19. Stay tuned on our socials as we announce the launch of the collection!

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