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SNEAKERS | January 24, 2024

THE HOTTEST NEW BALANCE 550S OF 2024

Like Air Force 1s and Adidas Superstars, New Balance 550s began as humble basketball sneakers. The style first debuted in 1989 but was buried in the New Balance archives after an initial run. However, in late 2020, the silhouette was reintroduced through limited-edition collaborations with Rich Paul, Auralee, Joe Freshgoods and most importantly, Aimé Leon Dore. These big-name 550 collabs were like style catnip for celebrities, and before long, everyone from Adele to Jack Harlow could be seen wearing them courtside.

However, there’s more to the story. A plethora of widely available New Balance 550 silhouettes at JD Sports Malaysia offer a kinder entry point for those seeking to incorporate a retro vibe into their rotation.

Since the 550 continues to be popular, there have been some fire drops to keep up with. To make things easier, we have rounded up some of the hottest New Balance 550s for you to get your hands on below.

Men’s

Forest Green

Starting with a standout and sporty style, this crisp model provides plenty of retro basketball flair and a fitting color scheme as New Balance is headquartered in Boston. The shoe’s upper is made mostly of white leather both smooth and perforated, though white mesh is used around collars and tongues alike and the mudguard is done up in tan suede. Celtic green makes its presence felt on the midfoot’s ‘N’ logo, the tongue badge, the forefoot’s 550 graphic and other areas. Down below, rubber midsoles feature embossed New Balance branding and green outsoles round off the look in this men’s 550 silhouette.

Women’s

Lilac

New Balance continues pumping out new iterations of the New Balance 550, the latest being a women’s exclusive. This New Balance 550 colourway showcases the usual blend of white leather and an accenting hit on select details, featuring lilac across. Most of the silhouette embraces a clean white leather build, complimented by soft lilac accents that grace the collar overlay. Moreover, lilac details seen on the heel embroidery and tongue tag create a harmonious contrast with the primary white base. Additionally, the ‘550’ text near the perforated panel also follows the lilac theme, while a crisp white midsole sits beneath. The outsole blends lilac and white to round off this refined aesthetic.

Incense

Proving that beige doesn’t have to be boring, the light brown accents on this colorway make for a clean look. This iteration of the New Balance 550 flaunts a clean, all-over leather construction with white as the dominant hue. The sneaker gets its name from the incense accents adorning various branding elements, lending a calm yet noticeable contrast. Incense-inspired details adorn tongue tag, heel’s ‘NB’ text, ‘N’ logo, and ‘550’ branding on leather panel. Additional incense details line the leather mentioned above and an overlay near the collar. Underneath, the sneaker sports a white midsole coupled with a two-tone white and incense outsole. Just be sure to spray some Crep Protect on this pair before going out on a wet, muddy day.

Juniper

An ode to nature’s tranquil and rejuvenating spirit. This silhouette showcases familiar white, smooth, perforated leather uppers, resembling clear summer skies in an immaculate backdrop. Furthermore, the harmonious canvas paired with a heritage-evoking white sole unit is a classic to the 550 family’s timeless style.

However, it is the delicate infusion of the “Juniper” color that makes this offering an enthralling symphony. A light, mossy olive-green shade, Juniper resonates with the gentle whispers of a dense forest, evoking feelings of calm and serenity. Meanwhile, the verdant hue that graces the heel clips, ‘N’ motif, collar, tongue, and outsole, resemble leaves rustling with graceful elegance.

For those seeking a touch of nature’s calm interwoven with an air of elegant sophistication, this New Balance 550 “Juniper” is a treasure waiting to be adorned.

Kids’

Winter Fog

Cop ’em a pair of creps with these cool colour pallete Juniors’ 550 kicks from New Balance. Comes in a muted white, blue and grey colourway, these sneakers are constructed out of smooth white leather and a matching thin mesh, while a perforated white leather overlay stretches from the heel to toe box. The outline of the overlay and the ‘N’ logo are enhanced with a deep navy blue, a colour that repeats on the tumbled leather ankle hit and heel clip. The heel is also wrapped with a suede grey panel and stamped with a teal NB motion logo. There is also the white midsole that sits above a grey outsole bookended by teal at the toe and heel.

Triple White

The next 550 colourway to shout out about proves simple is stylish. Originally worn by pro ballers in the 80s and 90s, the crisp ”Triple White” is a fitting tribute to timeless 1989 silhouette. Its neutral style ensures it suits almost any casual outfit for your little ones, making it their everyday go-to pair. The fresh kicks also boast textured layers with smooth perforated leather overlays and a tight mesh collar construction for dynamic style. Adding extra softness are the pillowy ‘N’ logos on the medial and lateral quarters, flanking embossed 550 branding on the forefoot. Lastly, the all-white midsole with New Balance branding adds a finishing touch that complements the white outsole for improved traction and durability.

The takeaway? New Balance 550s’ versatility is undeniable. Timeless yet trendsetting, any colourway can become a mainstay of your footwear collection in 2024 and beyond. Join the New Balance fam and discover another beloved silhouette like the New Balance 1906.

Don’t forget to download the JD Sports Malaysia App from Apple App Store or Google Play Store. Stay updated on the latest hype drops and more by following us on Instagram at @jdsportsmy. Read more about our other launches here.

Hurry and shop now at JD Sports Malaysia for a free and fast delivery sitewide!

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