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LIFESTYLE | August 25, 2021

HIT THE RODEO WITH IVY PARK

Legendary artist Beyoncé has teamed up with adidas once again to deliver a brand-new drop of IVY PARK. The iconic collab continues for its fourth collection together, and this time we’re hittin’ the ‘RODEO’.
The previous adidas x IVY PARK collections have seen mega success, and the hype around this latest launch has been huge. You’re gonna need to move fast before it’s gone!

IVP rodeo

Rep The Rodeo

Since their first collab in 2019, Beyoncé and adidas have been pushing boundaries to the max’ to redefine what American sportswear really means.

Dropping in women’s sizes, the RODEO collection takes design inspo’ from the iconic styles of Black American cowgirls and cowboys who pioneered the country’s rodeo scene.  Taking an updated approach to the OG style, the all-new RODEO launch remixes classic street style and sportswear with Western-inspired elements.

IVP rodeo

Every Body Welcome

With inclusivity at the forefront, the IVY PARK RODEO collection features a versatile range of sizes and fits, spanning from sizes XS to 4XL.

The drop has been designed with every shape and size in mind. Choose from oversized sweats to make a statement, or tight-fitting athleisure and sportswear with a body-hugging feel. There’s also gender-neutral sizing, so you can find your perf’ fit it every style.

Plenty of the products in this collection use adi’s UNITEFIT – a fit system that crafts clothing for all genders and sizes, creating elevated inclusive style.

Western Wear Drippin’ With Heritage

The IVY PARK RODEO launch includes an eclectic combo of apparel, footwear and accessories droppin’ at JD. With looks inspired by classic Americana apparel, fused with Western-style elements, the RODEO collection brings American cowgirl and cowboy style up to date.

Gear up in head-to-toe denim, with the IVP x adidas Denim Track Jacket, Denim Bodysuit and the Denim Wide Leg Snap Pant. Comin’ in dark indigo denim for an OG Western look, the jacket is stepped up with tonal ‘IVY’ monogram all-over print, with buttons at the waist to crop the hem for a 2-in-1 style. The pants infuse ‘90s style with cowboy culture with ultra-wide legs and snap-buttons from the knees to switch up ya’ look and make it your own.

Whether you’re workin’ out or winding down, the drop includes IVY PARK signature style sportswear that’s ready to reach your fitness goals. Supportive sports bras and body-hugging tights make their way into the range in Ambient Blush and Glory Blue colourways.

Sports-Inspired Essentials

Step up ya’ off-duty style with a range of athleisure looks in the form of cropped sweats, oversized joggers and comfy shorts. Droppin’ in Glory Blue, Purple Glow and Ambient Blush colourways, choose a monochrome vibe or mix it up in your own colour blocking.

Complete your RODEO looks with the Americana-inspired accessories with a 3-pack of bandanas, or choose hip bags and bucket hats to sign off ya’ style. The drop also includes 2 exclusive footwear styles – the adidas x IVY PARK Ultraboost OG droppin’ in a Night Marine colourway, and the Super Sleek Chunky trainers in Core White and Glory Blue to elevate those ‘90s vibes.

Cop Now!

Feelin’ inspired? Shop the latest adidas x IVY PARK RODEO collection at JD now!

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