For the year 2020, it is the year that marked the 30th anniversary for the timeless silhouette – the Air Max 90, which was made in 1990. Developed with a classic design and simple detail for running, the shoe was the second model that was developed by Tinker Hatfield (3 years after he made the Air Max 1).
Nike decided to reimagine this idea and silhouette by paying homage to the 30th anniversary of the Air Max 90. Thus, by coming up with a futuristic approach – the Nike Air Max 2090 was born.
The Nike Air Max 2090 was thought to be a pair that is imagined to be – in the year 2090, hence the futuristic characteristic. “It Is to illustrate what the future holds” as Nike says, and with that, they decided to approach the 2090 in a way that would represent Nike 100 years from now.
“The Air Max 2090 leverage the same DNA that made the Air Max 90 iconic and future-forward 30 years ago and is designed to illustrate what the future holds.” – Afham (EKIN of Nike Malaysia)
The Technicality of the 2090 – What’s new?
More of the technicality of the shoe itself – It keeps the mudguard and cassette from the 90, but switches up the colour blocking from the original, playing with levels of opacity. They’re built with a streamlined textile upper, and rep translucent overlays for a future-forward look.
In relation to the colorway, the designer of the Air Max 2090 was in Tokyo for the Tokyo Auto Show to gather inspiration for the new season; he noticed that big car brands were doing super modern remakes of its original classics. Hence the colorway was made in conjunction with the concept of the future of transportation.
The Air unit has also had an upgrade. Bigger the better they said, hence featuring 200% more air underfoot compared to the Air Max 90. This means providing maximum cushioning, aiming to offer all-day comfort. When it comes to the outsole, the Air Max 2090 has been created with flex grooves for added flexibility and an ultra-natural feel. The midsole was to create an amazing solution for all-day comfort.
The 2090 gets the Air Max seal, brandishing a cropped Swoosh logo as well as the OG heel logo which is present in the iconic 90.
Cop the latest Air Max 2090
Available in men’s, women’s and junior sizing at JD! Shop the entire collection on site now.
More Articles Like This
LIFESTYLE | September 5, 2023
NOT TO BE MISSED: ADIDAS ORIGINALS X JD SPORTS POP-UP EVENT AT PAVILION KL
LIFESTYLE | August 25, 2023