Go BIG or go home? We breakdown the latest Nike Air More Uptempo and what makes it the most talked-about shoes of the season.
From the court to the streets, the Nike Air More Uptempo was designed by Wilson Smith back in ’96 for max comfort, style and performance for basketball players. Branding was key back then, which was one of the reasons why the Uptempo had a huge “AIR” stamped across its body. Plus, it was also one of the first b-ball shoes that had visible air cushioning. For those who love the classic court sneaks, the Nike Air More Uptempo is a definite must-have as it reps the glorious days of 90’s basketball scene.
The Low-Key Hype
Nike’s Air More Uptempo has grown to be one of the most recognisable silhouettes; whether you know your sneaks or not…you know the Uptempo. Seen on the likes of rappers Fabolous and Russ as well as Usher and Rita Ora, they’re a hot seller (for those who’re lucky enough to cop a pair).
One collab that flew was Supreme x Nike Air More Uptempo, which was released in 2017 after months of speculation. Coming in red, black and gold, the fire collab switched up the conventional ‘AIR’ branding for ‘SUPREME’, a bold move.
Not For the Minimalist?
Never say never! Despite its mega “AIR” branding and bulky structure, the Uptempo carries a sleek-simplicity to its overall aesthetic. There aren’t many colours splashed on the sneaks but the latest Black/Grey and White/Red colourways proved that these bold hues are not to be messed with and definitely bound to dominate the streets again.
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SNEAKERS | June 28, 2019